What is the OrangeCap phone app for:

Filming business videos has changed drastically since the pandemic.  Employees capturing their own footage, or filming themselves, is now common. We have built our own in house phone app to help employees do that, called ‘OrangeCap’, as we have great professionals in our company that we got after using all our resources in attracting talents to work with us. 

Rather than sending a professional cameraman out to film someone, employees film themselves on their own phones/ ipads – but after watching a tutorial – the app teaches them best practice and tips for recording themselves, plus sorts out uploading their footage directly to the editor.

It’s a phone app to help internal comms teams generate better video content for internal use – easier, better quality and cheaper.

Reason behind app:

Having produced 100’s of corporate video over the last 15 years, there is a noticeable trend towards using interview footage filmed on iphones and ipads for internal comms videos – BUT – the footage is typically badly framed, has poor sound and bad lighting…but great content! Great content badly recorded is painful to watch! 
 

The app aims to solve 3 issues: 

1. It helps people film themselves to a higher standard, by following a quick video tutorial.
2. It informs employees what content is required (points to cover, how long answers should be)
3. It makes sending large files directly to the editor simple.
 

User journey:

1. The employee logs in (create log in and password).
2. They watch short video tutorial (how to plug in the mic, where to sit, where to look etc).
5. They read their brief, what they are required to produce.
4. They film themselves in the native camera app on their phone/ ipad.
5. They use the app to submit their content.
 
The video editing process is no different to a normal corporate shoot and edit – internal comms liaises with the editor to produce the final video. 
 

Pricing:

OPTION 1: Per project basis, we charge based on half a cameraman’s day rate (so £260 per project). Tripod and mic kits cost £35 to hire per kit. Tripod and mic kits cost £35 to hire per kit

OPTION 2: Yearly subscription with a branded app specific to your company, please call for pricing (+44 (0)79527234150).

Tripod and mic kits cost £35 to hire per kit

 

Screengrab

OrangeCap app image

 

OrangeCap app image